"Serial Cut™ is a creative studio established in 1999 by Sergio del Puerto, focused on Art Direction + Graphic Design + Illustration." They did an illustration for the new press campaign for the price reduction on the 30 Gb model of the Zune.
Zune™ is Microsoft´s new MP3 player, released only in the US. Serial Cut™ were chosen to do the artwork for the new press campaign to show the reduced price of the 30 Gb devices. The claim, "Whole New Noise", is represented in a photorealistic collage with 3D marble words, strange plants and the complete Zune™ range.