Packaging Design: WE8
I really don't want it to start looking like this blog has become a place for free advertisement for the Coca-Cola Company. But a couple of days after I posted my last one on the Beijing Olympics bottle design, I received a note from Phil Mooney, the archivist for the Coca-Cola Company, pointing me to his blog.
Apprarently, Coke is doing a bit more with the Beijing Olympics than I've realized. WE8, or "West meets East," is the new campaign where they have contacted eight artists and design firms from China to create eight different designs for the Coke bottle. Each of the eight designs is then paired with eight musical compositions from eight musicians from the West. The results can be seen on their website.
The bottle will be available in eight different areas around the world:
In the U.S., the bottles will be available at selected Simon Malls around the country, as well as on the Coca-Cola Store.
Apprarently, Coke is doing a bit more with the Beijing Olympics than I've realized. WE8, or "West meets East," is the new campaign where they have contacted eight artists and design firms from China to create eight different designs for the Coke bottle. Each of the eight designs is then paired with eight musical compositions from eight musicians from the West. The results can be seen on their website.
The bottle will be available in eight different areas around the world:
The eight bottles follow different themes. One themed WE8 bottle will be available in these areas: Australia (the bottle called "Happiness"), Belgium ("Peace on Earth"), Brazil ("Global Harmony"), China ("Healthy World"), France ("Individual Perseverance"), Great Britain ("Uplifting Moments"), Greece ("Human Collaboration") and New Zealand ("Active Optimism").
In the U.S., the bottles will be available at selected Simon Malls around the country, as well as on the Coca-Cola Store.
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