Hug Thailand and Let Thailand Hug You
Recently, the Tourism Authority of Thailand (TAT) launched a campaign called "Hug Thailand", aimed at motivating its citizens to resume domestic travels after the recent political turmoils. Developed by Leo Burnett Thailand, the campaign uses the idea of hugging as "a metaphor of encouragement for Thais to cherish and heal the country through resuming their domestic travels. The genuine, relaxing tone and manner of the campaign is intended to put smiles back on people's faces." According to Keeratie Chaimoungkalo, Executive Director of Leo Burnett Thailand, "The idea is that, whatever that has happened, Thailand is always there to 'comfort' us and it is only us that can 'comfort' the country."
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